New Business Mailer: Conception, design and
production management

Armed with new data, proving the financial benefits of good branding, Lambie-Nairn sought to grab the attention of high powered, time poor, new clients. Utilising behavioural economics theory, I asserted that presentation of statistics would be one of
the strongest cues to action. I designed & oversaw the production
of a mailer in which those figures stand out by popping up.