About

Hi, I’m Alexis – a creative lead and graphic designer with 19 years’ experience in the creative industries (and 9 of those deep in the world of design). I care about visual storytelling that connects, communicates, and creates impact.
 

I’m currently the Creative and Design Lead at Sands, where I’ve played a key role in strengthening the organisation’s brand, increasing engagement, and supporting income growth across the UK. Through emotionally resonant, consistent, and impact-led visual communication, I’ve helped deepen audience connection and amplify our message.
Embedded in the communications team and collaborating closely with the fundraising and service teams, I ensure that all creative output drives visibility, supports fundraising, and reinforces Sands’ trusted presence.

Before this role, I worked as a freelance graphic designer and refined my skills and interests through short-term contracts with brand agencies and small full-service design studios. During this time, I delivered everything from logo concepts and packaging to editorial design for brands like Kick It Out and BrewDog. No matter the project, I bring creativity, clarity, and a real focus on the people we’re designing for.

I also bring transferable strengths from the experimental and collaborative world of performance. That background taught me the joy of positive brainstorming and creative problem-solving. I’m used to being flexible, open, and imaginative—great at quickly offering considered solutions and plenty of ideas for the pot.

Whether I’m working on a campaign, a brand refresh, or a one-off project, I’m all about design that’s purpose-led.