BrewDog Brand Book:
editorial design

The challenge with this brand book for BrewDog was to be a
stickler for the new brand guidelines whilst simultaneously pushing the creative irreverence of the personality. The lead designer and myself felt a Fanzine formate would maintain the sense of ‘hand 
crafted’ and ‘disruptive’. We co created numerous editorial spreads 
including typesetting, creating handwritten elements throughout 
and treating images. Here are some examples of those.