Point 2: Brand identity
& extensive rollout

The biggest challenge on this brand refresh for Point 2 was harmonising the desires of some partners to create a striking
change & others who felt averse to diverting from their previous conservative brand. The beginning point was establishing their shared values & visions of growth. We then examined how the dynamic energy, focus & expertise of this leading Rights to Light Consultancy was already represented & how visual elements needed to evolve to reflect that. As one of the design leads I created brand guidelines, proposed internal signage and team photography, internal & external reports, brochures & document templates.