TADA!: identity and rollout including packaging,display
and illusion consultancy

The word TADA conjures up joyful astonishment, landing with
 impact in a happy moment. That optimistic energy combines 
with the nostalgic warmth people have for magic’s rich history.
The rollout continues to conjure this playful wonderment.

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Shoppers are engaged by a living window display. “Peppers
Ghost” illusion enables anything to happen in the window;
doves appear, rabbits jump out of hats, owls swoop around
the store & Houdini’s water escape is performed live!